An ongoing archive of works made by the Meridian Interns
Mike Jeffries: Plastic Surgery?
Mike Jeffries, CEO of the popular clothing brand Abercrombie & Fitch states “We hire good-looking people in our stores because good-looking people attract other good-looking people, And we want to market to cool, good-looking people. We don’t market to anyone other than that."-Jeffries 2010. Jeffires stated this in response to his company's drop in profits. Why is it that we purchase clothes from a company who's target consumers are only for "attractive people" rather than the general public? The odd behavior doesn't stop there. Jeffries has list of odd and distinct desires for his "life partner", Mark Smith when in flight. Jeffries also has very borderline marketing tricks, pushing his clothing products in an uncomfortably sexual form.